Minisode: How to Bulletproof Your Business When the Market Dips

The streets are talking... and they’re saying it’s time to prep for some turbulence.

In this mini episode of Adventures in Business, Amani and Mandi share what they’re calling “disaster selling.” Whether we’re officially in a recession or just in a weird economic moment (who knows what we’re calling it these days), the point is: you need to be ready. And this episode is all about how to do that without panicking or dropping your prices out of fear.

We’ve Been Here Before

Economic highs and lows are nothing new. Between the dot-com bust, 9/11, 2008, and COVID, we've seen lots of turbulence. If you're in business long enough, you’re bound to ride the rollercoaster a few times. That’s why it’s crucial to bulletproof your business now—so you’re not scrambling when (not if) the next shift happens.

Sales Strategy Tip #1: Prepare for the Short Term

Your usual 12–18 month sales cycle might not work right now.

Mandi suggests shifting your mindset and systems to accommodate short-term wins. That doesn’t mean slashing your prices—it means being administratively prepared to close deals faster, communicate more clearly, and get scrappy where it counts.

Sales Strategy Tip #2: Stay On the Pulse of Industry Changes

Big or small, changes in your industry create opportunities. Mandi shares a story about a contact in the credit card industry who’s benefiting from government agencies moving away from paper checks. That’s a huge shift—and most people wouldn’t even realize it’s happening.

Your action step? Share these changes. Be the resource your clients turn to for updates. You can:

• Post on LinkedIn

• Host a mini webinar

• Send a three-bullet newsletter

• Record a quick TikTok or Reel

• Drop a blog post or video update

People are looking for trusted voices in uncertain times. Be that voice.

Sales Strategy Tip #3: Ask Your Customers What’s Really Going On

Don’t assume the economy is hurting everyone the same way. Schedule short calls with clients to ask how the current climate is affecting them. A 20-minute chat could uncover:

• New pain points you can solve

• Opportunities to offer tailored solutions

• Ways to build trust just by listening

You’ll either walk away with action steps or simply leave them knowing you’re in their corner. Both are wins.

Sales Strategy Tip #4: Understand Your Contacts

Whether you’re working with vendors, clients, or partners, the agreements you have in place can have a big impact on your business—and now is the perfect time to revisit them.

We’re living in what Mandi calls “the age of renegotiation.” That means people may come to you asking to tweak terms or pricing. Don’t panic! This doesn’t have to be a red flag—it could actually be a smart business move for both parties.

Make sure you understand not only the contracts you’ve signed, but also the ones others have signed with you. And if someone approaches you to renegotiate, come to the table knowing what you want in return.

Bonus: Keep Your Antenna Up

Mandi shares a personal win—she’s about to speak at the Rock and Roll Hall of Fame! But what really matters here is why she’s speaking: because she paid attention to what people were asking about. She kept her antenna up.

People started asking about economic uncertainty, so she created a coaching session—and this very conversation—around that need. When you listen to your audience, they’ll tell you exactly what they need from you next.